Working in social media marketing means that a handsome amount of your time as a marketer will be spent looking at new trends and new stories developing every minute.
For any brand, social media and Facebook business pages are crucial as they bring traffic to the website and blogs on the marketer’s part while for audience; they help them in engaging with new information, other customers and the company itself.
It is true that Social Media Campaigns and Marketing on Facebook pages takes up a huge amount of time, money and effort, but when the resources are invested properly with a plan, all the effort is worth it.
Sometimes, creating a Facebook fan page and updating it timely can be solely responsible for bringing leads and sales for your business. Therefore, you cannot rely on old information or take Facebook page for granted in doing your business.
There are multiple reasons why keeping you informed and active all the times on social media is important. A few of them are listed below.
A Facebook business page can only survive if it has the right audience who are genuinely interested in your brand and actively participate with the content posted on the page.
A symbiotic relationship exists between the active participation of audience and the content you post. If there is no content, your audience will consider you unworthy and will stop following you, and if there are no audiences, no matter how valuable the content is, it will be useless as it is not consumed by anyone.
The reason social media marketers need to be informed all the time regarding industry related news is that new content brings not only new followers but also keeps the previous ones interested and involved.
Higher engagements and reach of posts directly results in high rankings of your content in search engines and on Facebook newsfeed.
Small businesses are usually at a disadvantage when it comes to having a credible standing in the industry. As a beginner, it takes time for you to establish the trust between yourself and targeted audience.
Generally, people prefer those companies that are already selling products with good reviews and enough mentions. However, starting as a beginner if you keep your focus and show commitment to your brand, people will eventually start noticing and who knows, you might be the next BuzzFeed or Huffington Post.
While having a credibility and making a name for yourself is important to kick things off, what should be done next to keep it working? The answer is to never stop. Your credibility will only be good enough as long as you are producing content to consume for the audience.
Once you have stopped producing the valuable posts for Facebook, or worthy tweets with information and news on Twitter, no matter how good the products, people will start to forget you.
In order to keep your name up and running, be active. Know about the tools that will help you be more efficient and fast in communicating and interacting with followers.
Constantly checking on new stories and keeping track of follow ups help you stay at the top of your game. The new trends and news play a crucial part in the way you can build a social media campaign.
It is quite possible that you have considered an altogether different strategy but a new trend or a viral video show up out of nowhere. The viral content gets people to engage and interact. Based on that, you can shift the plan and agenda of your campaign. You can sell your product differently, by getting it to relate to the newer trends, so when people look for that, they find you.
This not only helps in producing great content from the spur of the moment, but also makes you ready for creating flexible campaigns that can be adjusted in any culture and at any place or any time.
Staying in the loop and keeping yourself and the team updated is more than about just building authority. It is about becoming the authority.
Here is one example. If you take technology or marketing related news, you would check out websites like ‘verge’ or ‘business insider’ and other such big names. The reason they are your first priority is because you know they are not only credible but also they will be the first ones to know it and you can rely on the information provided by them since they have a team of experts working with them.
You cannot become expert in one day, but with enough learning passion and understanding your interest properly, you can soon become the company who has real influence in the industry.
Some marketers think that Facebook advertising is not as effective as it is marketed to the businesses. That is not true.
The optimized ads can easily get you near your goal. The reach of your posts can increase and people liking your Facebook fan page can easily double, if you are smart about it. Understand your audience and you will start getting the outcome that increases leads, sales and revenue.
The key is to get people to notice you through the ads and considering the amount of promotional content users see on their Facebook page, it is likely that you will get ignored just like hundred and millions others.
Do not push the viewer to make a purchase. Instead use a copy that is personal and builds a connection between you and the audience. You can use a call-to-action approach with playing with words a little if you are trying to get an emotional response.
The other thing that works great is use of visuals like images, charts, tables, graphs pictures, infographics etc., depending on the type of content in your campaign.
These pointers are the keystone to building a successful business as a beginner. Not just these tips but as I mentioned earlier, tools make your Facebook / social media manager’s life easy. They help in making the business more effective and smooth. So, keep an eye out for new softwares and apps that are being built on daily basis and make sure to benefit from them (of course if your budget allows you to).