Live streaming platforms like Twitch, BleuPage, YouTube, and Facebook allow users to monetize their content by running ads during their streams.
A study by Livestream found that 67% of viewers are more likely to buy a ticket to a concert or event after watching a live video of that event.
Live streaming can be a more cost-effective alternative to traditional marketing channels, such as television ads, and can provide a higher return on investment (ROI).
According to a survey by New York Magazine, 80% of respondents would rather watch a live video from a brand than read a blog post, and 82% prefer live video to social media posts.
A study by Facebook found that people watch live videos 3 times longer than pre-recorded videos, and live videos can receive up to 10 times more comments from viewers.
Live streaming can help businesses build stronger relationships with their customers, as it provides an opportunity for real-time engagement and interaction.
A study by Wyzowl found that 79% of consumers say that watching a brand’s video has convinced them to make a purchase.
A survey by Accenture found that 79% of consumers prefer digital transactions, and 71% are more likely to do business with a company that offers a digital transaction option.
Live streaming can be used to engage employees, providing them with training, updates, and an opportunity to provide feedback.
Live streaming can provide a valuable opportunity for brands to partner with businesses and influencers to reach new audiences and increase revenue.
Live streaming can reduce the costs of travel and other expenses related to attending events, allowing businesses to participate in events and engage with customers without having to leave their office.
The COVID-19 pandemic has highlighted the importance of remote work, and e-signing and paperless solutions can provide businesses with the ability to operate remotely, resulting in reduced overhead costs and improved flexibility.
Many social media platforms provide analytics and insights for live streaming, allowing businesses to track engagement, measure success, and refine their strategy over time.