With the respect of time digital marketing took a new turn with the entry of social media marketing especially on the entry of biggest social networking website Facebook which has billions of active users now. It is the most powerful social media marketing platform for all kind of businesses. Due to its simplicity and unique features of marketing its popularity is increasing day by day. Facebook provide an opportunity to businesses to create and run effectively brand awareness campaigns among the millions of active users and to target such audience that can become potential customer.

Facebook Marketing Tools

Here is list of Facebook marketing tools that are playing key role in making your marketing efforts fruitful.

Fan Page

Fan Page

Facebook fan page of your business works as an extension of your website. If your website is not getting good enough clicks than creating fan page is good idea to increase clicks. You can make your fan page more interesting by different ways. Facebook fan page also called landing page where visitors interact with your business. Here you get an opportunity to drive more traffic on your website.


Facebook engagement purely focused on like button if anyone like your post he will appreciate you by liking your post and this like will be appeared in your newsfeed. The Like button helps people show their appreciation of a post or a Page with just one quick click. This wonderful way of appreciation and ultimately leads to get more interactions. Facebook marketing depends on Like, for effective Fb marketing you need to understand that how to get right clicks by better understanding of you target audience.

Facebook Ads

Facebook ads provide amazing features for marketers such as you can narrow your audience by specifying age, gender, location, interests, education and many more. You can set your own budget and limitations and can test as many campaigns as you need.

Effective Content Posting Platform

Facebook is one of the most effective content posting platform. You content can reach out by your friends and friends of friends. Anybody can share your content on other groups and pages they like. In this way you get more chances of going viral on world wide web. You can get opportunity to directly interact with visitors through content posting on Facebook.

Facebook Apps

Facebook provides different types of applications for marketing purpose. You can conduct contests, import your blogs, gather emails, sell products through ecommerce and you can also give customer support services on Facebook. In this regard no one can compete Facebook as it is providing complete set of viral marketing solutions.

Facebook Marketing Software’s

There are many digital marketing companies who are offering their services to assist you in Facebook viral marketing. With these kind of software, you can manage and run your marketing campaigns very effectively. For example, Tabfu provides its services in creation of different types of tabs, with the help of this software you can create tabs with few clicks. On the same lines these kind of companies provides different solutions for your each and every problem in FB marketing such as schedule of posting, placing of viral gates, email marketing, discounts and coupons and many more. Some software provides fully automated viral marketing software’s which can post your business relevant and interesting content on your Fan page to engage your visitors. You can also source content through RSS feed URLs. With these kind of software’s, you can manage multiple campaigns with few clicks at almost zero cost. Some viral marketing offers their services for other social networking websites simultaneously, you can manage all of your social media marketing in one dashboard.


With ever changing digital marketing nowadays Facebook is providing a complete set of solution for viral marketing to small and large business. Every type of businesses can avail different situations just according to their needs. They can set their own budget and limitations for their digital marketing campaign.

As we all know that nowadays social media marketing is widely used in marketing of your business. Socialization of your business becomes integral part of marketing strategy. But it is not enough to create some pages and accounts on different social media forums and leave them alone. You have to do a lot of things to socialize your business effectively. Efficient marketers know that how to socialize your product by creating viral posts of your business. They use most engaging and convincing content to make your posts viral. The most appreciated and easy technique to socialize your business on different platforms is video marketing. Un-suspiciously video is great convincing and engaging medium of viral marketing. Videos attracts the visitor’s attentions and give you more chances to directly interact with them. Unfortunately, many marketers don’t know how to produce such type of video content that can go viral on social media. In underline discussion some key rules of creating and making your video post viral Is described. By applying these techniques, you can make your video viral easily. There is no magic trick. There is a clear formula and plenty of tips and tricks to make videos, gifs, Tumblr accounts, or pretty much anything go viral.

Make Video Share-Able

Regardless of the nature of content you are posting, what matters most is how frequently it is shared throughout the marketing campaign. The first and foremost important signal and tip of virality is share-able content. Virality depends on shares, and if visitors have to struggle to spread the word, you are seriously hampering your content’s viral chances. You must have to make it more and more easy to spread your video across the web by inserting share buttons under your video. You should have to encourage shares immediately after the video finishes.

Make Video Like-Able

If you are following our first tip than you may also following this tip. The question is that what is like-able content. Perfect answer is that video content that are eye-catching about a topic your viewers care about. This means that you need to identify target audience and their interests and then you have to create these types of videos. Like if your target audience is teenager interested in pop-songs, then make a video with top singers to catch their eyes. Remember, to go viral your video needs to appeal to the people you want it to go viral with… and it needs to do it fast.

Shorter is Sweeter

If you really want to make your video viral on the web world, you need to make it appropriate by any means. You have to take care about several factors such as timing, attention spans and message tone etc. within initial seconds of your video you need to place something awesome that will make your visitors not want to click away. Keep your momentum clear and concise. Don’t include anything unnecessary. Avoid repetitions to sustain the visitor’s attention.

Reel your viewers in with a story

Stories can be used in many different types of videos. Even if it’s only a short clip – a video asking viewers to help sick dogs in your hometown – framing it as a story helps make it digestible. Don’t just spit out facts and reasons why they should help – show sick Fido getting better as a result of caring donations from community members. Or, if you are an HR rep and want to encourage your company to join in on more social activities, spread a video around through email that shows people having fun on the most recent weekend trip with a call to action asking them to join, and telling them about the next event. Clearly, videos have the power to communicate – it’s just about finding the right balance and communicating the message in an appropriate form.

Last but not least… make it easy to be publicized

If we didn’t drill it in enough, make your video easy for viewers who like it to share with others. This is hands down the most powerful way to increase virality: and it’s easy! After you have made a concise, compelling video with a great story, share it with people who would care about what you have to say. Encourage them to share it with others (and make it easy for them), and you have started the ripples of virality!

You must have to make your content more informative and interesting, provide such content that readers would like to read. It not enough for active marketers to caught the visitor’s attentions, they tend to captivate visitors interest and make ask for more. For more traffic you should have to include more topics that are related with your topic by any means.  Always seek for new things. This way, you earned not only site visitor but also a subscriber of your products and services or whatever you provide.

It is not enough for continuous sales to have an awesome website. Let the people know about it. If you are spending most of your budget on your advertisement, it may be fully wrong strategy. Now almost every marketing tools are free of cost on internet or may be available for a very little amount. Below are some best ways to advertise your website.

The best to generate massive traffic from social media is article or blog posting on social media websites.  Highly informative content can convert visitors into buyers.

Write high quality press release and submit it on a huge press release distribution website on internet and let journalist and writers read your story for possible inclusion on their papers.

Send text base emails to your visitors and new leads and advise to visit your website. This is also highly appreciated way of generating massive traffic. In your marketing mail campaign, you need to send them very interesting and effective content for high open and conversion rate.

Now modern techniques have been developed for every kind of marketing such as print media marketing, traditional and of course digital marketing. Nowadays digital marketing is most appreciated and adopted marketing technique around the globe. But mostly businesses and organizations fails to know the worth of digital marketing. One successful marketing medium is social networking websites. If you know how to represent your brand on social media and how to generate massive traffic on your posts and how to start debates with visitors and how to convert them into buyers, then probably you don’t need any other marketing techniques for your business advertisement. Now there are several types of social media marketing software’s are available in market which can help you greatly in managing your social media campaigns.

Although it is true that mostly marketing tools are free but somehow for fruitful marketing campaigns you also need to use some paid marketing services like Google Ads, backlinks or some social media marketing software’s. They enable you to reach out everywhere on the internet and give you more professional look in managing your marketing campaigns.

You must know how to deal with your customers or readers. They are there to provide revenue in your business. One key to have a successful business is to have an excellent customer service. Loyal customers stay not only because of services or products they get from your business but also because of the service quality.

If your livelihood is fully depended on web business, then it is as necessary as blood in veins to offer full solutions to customer’s problems. If you offer a complete set of solutions to visitor’s problems or needs, then you are building a sound market. It is also quite helpful for generating massive traffic.

It is important to know all things about your business market deeply. You have to keep keen eyes on others, what they are doing and what kind of marketing techniques they are using to generate traffic on their web. In this regard you can conduct market research by hiring any firm if your business has deep pockets, but in most cases it is more suitable to discover your web market from the inside out.

Above seven techniques are proven strategies of successful marketers, especially social media marketers are using all these techniques to generate massive traffic on their website.